The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
With My Eyes
Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Design
Letters to the Future
Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client: 4PS Corporation Category: Innovation & Transformation / Innovation in Design
Anti Look – the life-saving QR design
Agency: Scholz & Friends
Client: Johanniter Category: Innovation & Transformation / Innovation in Design
Rio Carnaval
Agency: Tátil Design
Client: LIESA Category: Innovation & Transformation / Innovation in Design
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Innovation & Transformation / Innovation in Design
Tough Turban
Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto
Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Design
Award:
2022 Design Merit Award
Agency:
Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client:
Cadbury
Title:
Flags of Generosity
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DE164M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo
Client:
QD Laser, Inc. / RETISSA SUPER CAPTURE
Title:
With My Eyes
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE158M
Award:
2022 Design Merit Award
Agency:
Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client:
4PS Corporation
Title:
Letters to the Future
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE159M
Award:
2022 Design Merit Award
Agency:
Scholz & Friends
Client:
Johanniter
Title:
Anti Look – the life-saving QR design
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE160M
Award:
2022 Design Merit Award
Agency:
Tátil Design
Client:
LIESA
Title:
Rio Carnaval
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE161M
Award:
2022 Design Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE162M